Imagination and creativity help Tody build
one-of-a-kind sound on new single ‘Backshots’
JACKSON, MS – Antorian Williams, professionally known as Tody, is a rapper, songwriter and CEO of Global Demand Entertainment based out of Southern Mississippi. He’s an artist and entrepreneur who had been creating for the better part of a decade, dropping underground hits all across the South with a rising tide of fans growing with each new release. That tide is set to grow even bigger with the release of his most recent single, “Backshots.”
Dropped on Sept. 12, the single is something sexual for the ladies and blends Hip Hop and R&B across a smooth vibe. Tody said he wanted to come up with a commercial way of describing the doggy style position, and through that process organically created “Backshots.” With his music, he’s been breaking boundaries since he was a kid growing up with little-to-no-hope in Bunkley, Mississippi. Early projects such as “Mississippi Mind State,” “Old Testament” and “Quarter Til” helped him make a name for himself, and he’s been gaining momentum across the country ever since.
“I’ve been doing this for a while and putting out a lot of projects,” Tody said. “I’ve been trying lately to take my time and release things single by single. Where I’m from, the resources for music are scarce so I moved to Jackson a few years back and started to learn the business side of the industry. I started my record label last year and it’s starting to really get off the ground. I know a big reason for that is because I’m just an outgoing individual with a lot of energy and most of my music is straight fun. Beyond that, I really believe it’s the business that moves the artist, not the other way around, and I’ve been paying a lot more attention to the business side of the industry over the past few years.”
Tody said more often than not, the music he creates is built organically from the mood he’s feeling at the time. His cadence, rhythm and flow are also things that he says stand out and make him a truly original artist. He likes to meld different sounds such as blending rap with Mexican-influenced horns. As such, he creates music that can’t be boxed into any one lane.
“I have a good spirit and I try to make music that makes you feel good and that cheers people up,” he said. “I don’t really make slow music. I make music that hypes you up a lot, kind of like Migos. I’m in that same kind of lane. I just try to promote a good time and I want my music to give good vibes.”
“Backshots” is available across all streaming platforms.
To listen to Tody’s music or to follow him on social media, please visit: