HIP HOP & HYPE

West coast rapper, Lucho Da Champ, coins himself the Champ of All Trades for a very good reason. The Watts-native grew up on the Eastside (in the Nickerson Garden Projects). Being from L.A. he was heavily influenced by OFTB and Kam. His first official release is “Hot One” produced by …

My mood Dirt McGirt and all I wanna do is show and prove, im down bad and I wanna come up that’s what that means, I’m in the dirt tryna make it work, by any means. Dirt McGirt I’m down bad and need a way out, show n prove, I …

Miami rapper Shepherd released a special version of his arena-anthem “Gametime” featuring NBA superstar and legend Shaquille O’Neal. The original version of the track quickly amassed 5 million streams landing on one of Spotify’s largest curated playlists Beast Mode and caught the attention of Shaq himself who decided to jump …

Florida-based rapper Micky Mouth wasn’t always the charismatic lyrical assassin he is today. On the new video, “Old Me,” the rising star indulges his old life of heavy drug abuse and poverty. Directed by Yabui Entertainment, Mouth display spectacular lyrical ability using dark metaphors and broody hook. The song is …

The seasoned artists announce the release of their debut single and video “Don’t Know Why.” Each artist brings forth their own amped caliber of style and flow to execute a record brimming with lyricism and clever punchlines. The brief message during the intro pertaining to cookie cutter rappers vs. original …

“Baby Boy” by pre kai ro is about the complexity of balancing a turbulent artist lifestyle with some kind of committed relationship. Baby Boy’s lyrics are primarily from the woman’s perspective as she explains to the song’s protagonist how she never loved him for his music and despite his newfound …

Taken off their recently released The Difference EP, Cinematic Music Group‘s LOWFi delivers the official visual for “Memory Lane.” The HD clip finds the Baltimore/Florida trio draped in 90’s rap inspired attire while they reminisce on what life was like before they became full-time emcee’s. Filmed on location in the …

Following the audio release of their Bobby Kritical-produced ode to hometown hustlers, appropriately titled “Dope Boyz,” Layomi The “Tampa Baes” unload the songs official visual. Drawing inspiration from Jeezy’s 2005 Hov-assisted monster smash “Go Crazy,” the larger than life video, shot by DrewFilmedIt, serves as the official onscreen introduction to …

Raki’a Rae releases her new single “Sugar” which is also from the new project “Felicity Riddim” by popular producer Dinearo. Linking up with one of Jamaica’s hottest producers “Sugar” is one of those tracks that gives you the sexy and smooth Caribbean vibe with something fresh needed in music now. …

Atlanta rapper Surf recently dropped off his full-length mixtape titled, BADDER HUMAN. The project is led by the widely popular hit single, “Better Days” and is the sequel and follow up to his 2018 project BAD HUMAN. Having battled episodes of depression after several of his friends died and dealing …