Unsigned Hype

Loki, an emerging recording artist out of Fort Pierce, Florida, with a buzzing style and failure is not an option mentality, is quickly becoming one of the year’s most exciting new artists in today’s music. After securing popularity in 2022 with a string of breakout tracks, Loki kicks things into …

Rolling Stone recognized rap authority and DMV native, 3ohBlack (@3ohblack) accompanies former Washington Commanders Tight end turned entertainer Vernon “Vern” Davis (@VernonDavis85) in the Tone P (@officialtonep) directed visual for “Phone.” Following the reveal of his role as Randoku alongside Morgan Freeman in the new film The Ritual Killer and …

“LaBreadwinner” Valentine is no stranger to the complex format or rubric of doing so. In 2021, he blessed the world with sonically aesthetic winners like “VVS”, “Drip Talk”, and “Demons”. This time around, He releases the CeezaBeatz produced, drill energy, come-up-story, and slick-talking anthem; “Salvation”. Let’s take a journey through …

After releasing singles “Day 1’s” and “Milano” back in March, Virginia vocalist NXTFRIDAY unloads the official visual for “Off Her Mind.” Detailing the story of a troubled woman who is tormented by the memories of a past love, the song captures the excruciating pain of heartbreak. Despite her best efforts …

Nicki Minaj’s in-house songwriter/producer and Baltimore native Tate Kobang lends a hand to VA-based Pusha T signee Why Not Duce for a new collaboration titled “The DMV.” Anchored by some amazing production from YG! Beats, the braggadocious cut, follows up his well-received solo drop “Im Up Text,” released back in …

Jourdin Pauline and her “It” girl sound is ready to take over 2023, and her reign starts with the release of her sensational new pop track, “Kick It,” which is assisted with a new music video. Directed by Supo Supreme and Jourdin Pauline-herself, the visual stars the new pop sensation …

Kayo Da Don is an emerging New York recording artist with a fascinating style and trendsetting star power. After generating a buzz at this year’s SXSW, the Albany native takes a trip to the West Coast for a ballerific escapade in the release of the new song and new music …

Irvington, New Jersey artist Nessa0g’s journey from a young age to pursuing her dream of becoming a famous singer is a true testament to the power of hard work and dedication. Hailing from Orange and Irvington, New Jersey, Nessa was exposed to music very early and immediately drawn to the …

Hailing from the South Bronx, Money Boss Players have crafted a longstanding legacy with classic rhymes, traditional hip-hop sound, undeniable chemistry, and consistency. And after a trailblazing 2022 with a series of buzzing projects, the group of Lord Tariq, Eddie Cheeba, Trey Bag, Big AH, and Minnesota Money Boss keep …

Yas 21 is one of the hottest new artists to watch coming out of Toronto — by way of Montreal, Quebec — with his infectious vocals and the magnetic blend of dance and hip-hop sound. As his music spreads stateside, he delivers his best work yet, heading into the summer …