Rube Boyy introduces his debut project No Silver Spoon along with a music video for the track “Reach For The Stars” directed by Kidd Fresh. The intimate clip follows Rube Boyy as he drops uplifting verses—“It’s the hustle. It’s the grind. It’s the God in me.”—over soft piano, claps, and a slick beat. He details his come-up, from a near-death experience during birth through rising above all manner of adversity as an adult. The melodic hook rings out with an empowering affirmation, “Told you that you never would make it at all, but you never listened, because you know that’s what you are, a true star.”

Ultimately, “Reach For The Stars” illuminates his storytelling, style, and swagger and paves the way for No Silver Spoon. The project notably features production from Nonno, Sixx Digits, Bigboytraks [Kash Doll, $uicideboy$, Sean Price, Waka Flocka, Lil B], and Ant Chamberlain [Toosii, Lil Durk, Mulatto].

Regarding the project, he says, “No Silver Spoon is more than a saying; it’s a lifestyle. It’s a reminder too. No matter how far you go, remember where you came from and that if you don’t continue to work hard, you can go right back down, because you didn’t have a silver spoon. You can’t depend on anyone. You don’t have a trust fund or rich parents. So, you gotta be like a lion and eat what you kill.”